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When it comes to financial services companies, big is good, but not too big. Elston is about the right size. Small enough to be client focused. Large enough to be stable and strong. Elston is one of Australia's largest privately owned and operated financial services companies. We have offices in Queensland, New South Wales and the ACT and $2billion in funds under management.
Elston was founded by three investment advisers who were determined to move away from an old system that was failing to meet clients' needs.
Their vision was to be the most trusted financial services company in Australia. It's a vision that they still pursue today. A vision that inspires us all to do better.
We didn't study art or design at university. So, we don't usually get too excited by the thinking behind a logo. But our logo is different. That's because it was inspired by a DNA double helix. And we think a DNA design is spot on, because we're all about tailoring solutions to the individual.